Hi, I'm Dawn.

I believe you can know where you're going without knowing exactly how you'll get there.

And I believe the way you work with yourself along the way matters.

Building a business means making decisions before you have all the answers. Following through when things don't go as planned. Celebrating what's working without becoming afraid you can't sustain it. And learning from every result without making it a verdict about who you are or what you're capable of.

That's where my work comes in.

A little about me

Business experience meets coaching.

Before becoming a coach, I spent years leading sales and marketing teams in the hospitality industry. I know what it means to make decisions, lead people, pursue ambitious goals, and be responsible for results.

Today, with nearly 7,000 coaching sessions behind me, I bring that business background together with a deep understanding of the conversations we have with ourselves while we're building something that matters to us.

I've coached and mentored coaches, written books about our inner dialogue, and hosted hundreds of conversations on The Self Trust Solution podcast.

The goal isn't to become someone who never questions a decision, experiences disappointment, or needs to make an adjustment. It's to become someone who can work with herself through all of it.

What I want for you

Shorten the distance to your version of success.

Make decisions you own. Follow through. Have your own back. Evaluate for data, not drama.

Recognize your capabilities and your opportunities to grow without making either one a problem.

Build a business where your destination informs your decisions, your results inform your next steps, and your authority remains yours.

Know where you're standing. Know where you're going. Let that inform the how on the way there.